Ross Gittins – Endorsing our goal?

This item by Ross Gittins, Fairfax Media, caused me to wonder if he’s endorsing our goal. It’s worth a read if you’re interested in fairness, well-being and shared prosperity in Australian society.

Forming a goal is really a product of belief and faith! It gives you meaning and purpose for something beyond the ‘moment’, while filling the ‘moment’ with meaning and purpose. When your goal lives within a community with similar beliefs, it gives you all a sense of connection and belonging. This might sound ‘religious’! But maybe it’s just a truth of life.

Anyway, the goal of Australian Media Engagement Project is to help change Australian media narratives to encourage growing fairness, well being and shared prosperity in Australian society, particularly for those without a voice. We do this by constantly:

  • Challenging dominant ethical frameworks that drive powerful media organisations;
  • Engaging and encouraging Australian journalists to act ethically and independently; and
  • Recruiting and equipping social advocates and media watchers to join a movement towards the goal.

A complementary goal is to build a large repository of stories, which passing through a journalistic lens, can be analysed for narrative evidence of the public benefits of our goal.

Our success really lies in a movement of social advocates who are leaders in their sphere of work; and who support our goal.  Leaders in the arts, business, community services, education, health, justice, law, media, politics, and sport! Academia also affects social settings. So, we are interested in contribution from people in cultural anthropology, sociology, psychology, theology, economics, science and intuitive communications technology.

We want to attract a strong core of social advocates in both Sydney and Melbourne.

If you believe what we say we believe, feel free to register on our site.

Also, check out our next event!


About Bob Simpson

Bob is project manager of The Australian Media Engagement Project (AMEP). He believes that ethical and independent journalists are vital to the continuing freedom of Australian citizens. You could argue that In recent decades media organisations have subtly subverted journalism to their own private commercial interests, and away from an integrated sense of fairness, well being and shared prosperity in Australian society, especially for the disempowered. AMEP aims to change general media narratives towards greater fairness, well being and shared prosperity in Australia.
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