For those who are not journalists but have to tell their stories in a newsworthy way, the long-used “inverted news pyramid” may be helpful.
- Develop the central theme of your story which includes, “Who?”, “What?”, “When?”, “Where?” and “Why?”
- Give the specifics of “How?” the story happened
- Report the reaction of people responding to your story, even if they respond, critically
- Provide back-up information, which may incorporate a ‘case study’, statistics, or other quotes
- Give a quote or conclusion that encapsulates your central theme.
Sourced from;
Christine Rau
“Dealing with the Media” p17
About Bob Simpson
Bob is project manager of The Australian Media Engagement Project (AMEP). He believes that ethical and independent journalists are vital to the continuing freedom of Australian citizens. You could argue that In recent decades media organisations have subtly subverted journalism to their own private commercial interests, and away from an integrated sense of fairness, well being and shared prosperity in Australian society, especially for the disempowered. AMEP aims to change general media narratives towards greater fairness, well being and shared prosperity in Australia.
