Spin in media politics – is it ever justifiable?

AMEP exists to encourage journalists to produce content that will help to lead to a just, meaningful, purposeful, harmonious and fully prosperous society. We also encourage journalists to inform and empower the vulnerable in our society. Finally, we encourage them to affirm, encourage and challenge elite networks and institutions to govern our society justly, mercifully and humbly.

Research shows that the combination of the communication power of media and the strategy and social research strengths of political parties actually construct the dominant meaning within societies, such as Australia. ‘Spin’ is a vital component of media politics.

If our goals are paramount to us, can we ever justify support for ‘spin’? Even, if political strategies and programs contribute to justice, meaning, purpose, harmony, prosperity and well being!

Some worldviews do claim that ‘the means’ are justified by ‘the ends’.

Does a biblical worldview justify ‘spin’? More explicitly, do Jesus’ teachings justify ‘spin’?

We would be really interested in your feedback, to help us reflect on what we do.

Bob Simpson


About Bob Simpson

Bob is project manager of The Australian Media Engagement Project (AMEP). He believes that ethical and independent journalists are vital to the continuing freedom of Australian citizens. You could argue that In recent decades media organisations have subtly subverted journalism to their own private commercial interests, and away from an integrated sense of fairness, well being and shared prosperity in Australian society, especially for the disempowered. AMEP aims to change general media narratives towards greater fairness, well being and shared prosperity in Australia.
This entry was posted in Media. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *