Our assertion is that the vast majority of Australians and their family and community groups seek unity, harmony, fairness, well being and an equitable share of national prosperity.
This leads them to expect their elected governments, not executive bureaucracies, will establish and operate efficient and effective structures and processes to deliver unity, harmony, fairness, well being and shared prosperity.
Finally, we think this is the narrative of the vast majority of Australians and their family and community groups. If this true journalists are called to describe how this works for Australian society. On the other hand, they are called to report any corruption that threatens unity, harmony, fairness, well being and prosperity within Australian society.
AMEP aims to help change Australian media ethics, values and agendas, therefore media narratives, to encourage unity, harmony, fairness, well being and shared prosperity in Australian society, particularly for those without a voice; by
- Challenging dominant ethical frameworks that drive powerful media organisations;
- Engaging and encouraging Australian journalists to act ethically and independently; and
- Recruiting and equipping social advocates and media watchers to join a movement towards our goal.
A complementary goal is to build a large repository of stories, which passing through a journalistic lens, can be analysed for narrative evidence of the public benefits of our goal.