AMEP aims to help change Australian media narratives to encourage growing fairness, well being and shared prosperity in Australian society, particularly for those without a voice; by

  • Challenging dominant ethical frameworks that drive powerful media organisations;
  • Engaging and encouraging Australian journalists to act ethically and independently; and
  • Recruiting and equipping social advocates and media watchers to join a movement towards our goal.

A complementary goal is to build a large repository of stories, which passing through a journalistic lens, can be analysed for narrative evidence of the public benefits of our goal.

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