AMEP aims to help change Australian media narratives to encourage growing fairness, well being and shared prosperity in Australian society, particularly for those without a voice; by
- Challenging dominant ethical frameworks that drive powerful media organisations;
- Engaging and encouraging Australian journalists to act ethically and independently; and
- Recruiting and equipping social advocates and media watchers to join a movement towards our goal.
A complementary goal is to build a large repository of stories, which passing through a journalistic lens, can be analysed for narrative evidence of the public benefits of our goal.