Media organisations use emotion to retain readership. Out with reason!

Former Herald Sun editor Bruce Guthrie suggests the balance between emotion and reason in the news has shifted, with outlets stripping stories of their complexity, and ramping up emotion, in a desperate to retain readership.

Lindsay Tanner

Sideshow:Dumbing down Democracy” p51

From an interview between Guthrie and Tanner in October, 2006

About Bob Simpson

Bob is project manager of The Australian Media Engagement Project (AMEP). He believes that ethical and independent journalists are vital to the continuing freedom of Australian citizens. You could argue that In recent decades media organisations have subtly subverted journalism to their own private commercial interests, and away from an integrated sense of fairness, well being and shared prosperity in Australian society, especially for the disempowered. AMEP aims to change general media narratives towards greater fairness, well being and shared prosperity in Australia.

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