The Australian Media Engagement Project is a partnership of
P4T (Partnering for Transformation), Sophia Think Tank (BSA) and TWR – Australia.
AMEP is a collaboration of people intent on affirming, encouraging and challenging Australian media professionals to have a wise impact on Australian society through their work and conduct.
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ABC Code of Practice | Media Alliance Code of Ethics
"The challenge for Christianity, like any other institution in our society, is to know how to engage the media. That will only happen if there is a thorough understanding by Christian leaders of how the media works. I have to say that has been sadly missing, at least until now.
The Australian Media Engagement Project (AMEP) seems to me to be a sensible first step in engaging the media.
AMEP has set its sights on educating Christian leaders about the workings of the media, encouraging them to engage on a personal level with the media, and importantly showing them how to equip themselves to achieve a positive outcome.
This is a very sensible starting point and one that I endorse."
Mr Julian Clarke - Chairman, Herald and Weekly Times
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Notes: September 2011
Two major projects we are working on at the moment are (1) a Masters program for Christians working in the media, which has been accredited through Tabor College in Melbourne, and (2) a seminar program for Christian leaders who in their vocation must wisely engage with the public media.
Media Quotes:
"The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses."
Malcolm X
We endeavour to engage individuals working within the Australian Media to affirm and encourage them to have a positive impact on Australian society and culture.
Are stories that make the News within the guidelines of the Media's own code of conduct?
Do those we listen to on the Radio impact our thinking and ultimatley encourage social change in a positive way?
Is what we see on television having a positive effect on social development? How is TV motivating us and our Children to make Australia a better place?
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Copyright AMEP 2011. All rights reserved